We have set out below, a description of how we may use your personal data. This is a generic description and the specific use may differ in some cases and may be more detailed in a specific privacy policy for an app, a hearing aid, a headset, a speakerphone, tests etc.  

We use the personal data to achieve purposes such as outlined below: 

• to maintain a professional relationship with our business partners, we collect you and/or your company’s contact info, title, records of sales, plans, professional activities, product inquiries, minutes of meetings, service provided to partners etc;
• to allow for purchasing, self-service and training by our customers we give you access to profile areas such as web shops or partner portals. In this connection we collect your contact info where needed, depending on the service, your access credentials and the activity you create within the portals, such as purchases, downloads, training completed etc; 
• to provide and supply services and products requested and/or purchased by you and to communicate with you about such services and/or products, i.e. requests, inquiries, complaints in relation to these, we may use your contact information such as name, address, email, phone number, your purchases, payment information and your specific requests. If you are a current or potential customer of our hearing aids or other medical related products, we may also collect and use sensitive information about your health where necessary and when provided by you to us and/or your hearing care professional. If you are acting on behalf of another person, we note your contact information and our communication;
• to provide you with the chance to have your hearing ability tested, we offer certain hearing tests online, and subject to your consent, we collect information such as your contact information, age, gender and your test result and transfer this to a hearing care professional in order for the hearing care professional to contact you regarding a hearing consultation;
• to recommend products and services we think you will be interested in, we contact on you on phone, text, email or browser, depending on the consent you have given us. When doing so we use your information such as name, address, email, phone number and the information we have registered about your preferences, incl. but not limited to automated information collected via your use of GN websites, GN apps and other websites (see more about automatically collected information below);
• to provide you with our services in our apps, subject to your privacy choices, we collect and use Product and Device Information (as defined below), we may also collect information such as name, address, telephone, age, gender, and location (if you have accepted a GPS-enabled service) and other data types. Some of our apps have features that require you to take pictures of yourself and your hearing aids. These features rely on facial and object recognition technologies and are used with the purpose of ensuring a good quality fitting and sound experience for you. The pictures are only stored locally in the app and are not accessed or used by GN nor shared with any third parties. The pictures can be deleted directly in the app or simply through uninstalling the app from your phone. Some of our apps allow you to subscribe to functionality, for example, to create your own plan for managing tinnitus;
• to tailor products and services to you, and subject to your consent, we collect information such as age, gender, location, usage data, hearing loss, purchases, returns, requests, complaints, ratings, feedback on surveys, hearing aid usage logs, fitting information etc. to understand your individual characteristics and to provide you with recommendations for usage, products, services, guidance etc;  
• to better understand how people interact with our products and services, to analyze trends, to create statistical information, to develop optimized and personalized product and feature profiles, we use information in an anonymized format such as age, gender, location, usage data, hearing loss, purchases, returns, requests, complaints, ratings, feedback from surveys or test panels, hearing aid usage logs, fitting information, collected actively from you, via online services and or from a designated partner e.g. a hearing care professional or other partners;
• to better understand how people interact with our websites and apps, to analyze trends, to ensure security on our websites, to create statistical information, to develop optimized and personalized product and feature profiles we, subject to your consent, where required, collect certain automated information:
  • when you use our websites, we automatically gather and store certain information in server log files, including data available from your web browser, such as IP Address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp and how you use our websites;
  • when you use our apps, we may collect information about your computer or mobile device such as unique id, model, IP address, bluetooth mac address and your operating system. GN will also collect and use information about how our app features are used in general. This could be information about how extensively a feature is used and when the feature is typically activated. Also, we collect information about your products (hearing aids, headset, speakers a.m.) connected to our apps, such as model, model number and firmware version. (altogether referred to as “Product and Device Information”);
  • When use you use our services on our websites and in some cases in our apps and emails we may also collect and use certain data about your equipment, browsing actions and patterns by using GN and/or third party-cookies and other similar technologies cf. also the section on cookies below, in order to better tailor our services and messages to you;
• to ensure payment for subscription of certain services through our websites, your contact and payment information may be collected. GN will not have access to your payment information. GN refers you to the payment service providers’ personal data policies for information about your payment;
• for subscription of apps through various third-party app stores, GN refers you to privacy policies available within these services;
• to communicate with current and potential customers, to market, improve and develop our products and services and to inform about various activities, we use social media platforms cf. also the section on social media platforms below;
• to prevent or detect fraud and to establish, exercise or in defense of legal claims, we use your contact info such as name, address, email, phone number and the information we have registered about your requests, inquiries, purchases and returns; 
• to comply with applicable legislation such as tax, accounting or medical requirements and/or requests from law enforcement agencies, we use and share with such law enforcement agencies and regulatory authorities, information about purchases, returns or complaints and your contact info such as name, address, email, phone number to the extent required; 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for an additional purpose which is compatible with the original purpose. If we were to consider using your personal information for a new purpose, we will inform you or, as required, collect your consent.